Miracle-Gro Undead

Consumer Campaign

Discipline •

Adverstising

Mentor •

Summer Doll-Myers

2024

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MIRACLE-GRO UNDEAD

MIRACLE-GRO UNDEAD

This campaign is a juxtapose for those who just can’t seem to keep a thing green. Aimed at anyone who’s ever whispered, “I’ll do better next time,” to a shriveled ficus. Whether you’re haunted by a graveyard of forgotten houseplants or secretly adore the eerie elegance of a half-dead monstera, Miracle-Gro Undead is your magical elixir to bring them back to life.  With Miracle-Gro, even the most lifeless stems can cheat death. With a package redesign and limited merchandise, this campaign is for those dark and moody plant lovers.

Merch

Design

Ideation

Package

Design

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Campaign

Merch

Animated Posters

Merch Drop Video

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