Miracle-Gro Undead
Consumer Campaign
Discipline •
Adverstising
Mentor •
Summer Doll-Myers
2024
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Illustration
Illustrator
Photoshop
Photography
Animation
Procreate
AfterEffects
MIRACLE-GRO UNDEAD
MIRACLE-GRO UNDEAD
This campaign is a juxtapose for those who just can’t seem to keep a thing green. Aimed at anyone who’s ever whispered, “I’ll do better next time,” to a shriveled ficus. Whether you’re haunted by a graveyard of forgotten houseplants or secretly adore the eerie elegance of a half-dead monstera, Miracle-Gro Undead is your magical elixir to bring them back to life. With Miracle-Gro, even the most lifeless stems can cheat death. With a package redesign and limited merchandise, this campaign is for those dark and moody plant lovers.
Merch
Design
Ideation
Package
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Ads
Campaign
Merch
Animated Posters
Merch Drop Video
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