The #stopsuicidechic campaign was designed for the non-profit To Write Love on Her Arms. The PSA was created to call attention to the ways in which suicide has become glamourized in our culture through channels like social media. The goal of the campaign was to create a striking contrast between the imagery’s beauty and its underlying message. Each ad in the series allows the photography to do most of the delivery, while choice copy and the campaigns hashtag #stopsuicidechic brought it home. Both photography and copy are original.