Fleux is a unisex fragrance line that fluctuates with the wearer's body chemistry and their environment. The Fleux fragrance branding manual serves as a comprehensive guide to capturing the essence of luxury, sophistication, and personalization that defines the brand. Detailing everything from visual identity to packaging and scent descriptions, the manual ensures a cohesive brand experience at every touchpoint. It provides clear standards for the Fleux aesthetic, with guidance on color, typography, and tone that embody the brand's clean, modern, and evocative identity.